3 Must-Haves In Every Sales Manager’s Portfolio

We all know that salespeople are super busy. But to succeed they MUST find time to learn new things about the industry, including challenges and how the rules for sales managers are evolving.

So why not get started learning right now?

Inc. recently posted an article about the changing nature of the sales manager role. With social and sales intelligence software, sales managers are no longer persuasion experts and pep-talk givers, the article explains. Today, they’re department liaisons, IT experts and content aficionados.

With that in mind, here are three great points from the article that experienced sales managers need to have in their portfolio today.

  1. Be fluent in operations: Today’s managers have technical competence in CRM systems, including how to track calls, meetings and lead scores.
  2. Be a social expert: Understanding how to use social media and social tools to advance sales success is critical. Sales managers need to master social selling, recruiting and hiring.
  3. Understand the marketing department: Sales managers must be able to bridge the difference between these two departments and foster great communication and collaboration.

The Tellwise Nutshell (TTN): If you’re not fluent yet in these three areas, our recommendation is this: Start reading blogs and attending webinars — now. This is the easiest and best way to keep up to date with changes in the sales profession. If you haven’t picked your weekly blog to read, do it now. It’s the only way you can keep ahead of new challenges. 

Source: Inc., November 2013

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