3 Tips To Step Up Your Social Selling Efforts
The dramatic shift in how buyers make purchases these days has fueled the need for salespeople to adopt the art of social selling. Modern buyers spend lots of time educating themselves before they even arrive in your sales pipeline. That wasn’t the case just a few years ago.
Your prospects also spend plenty of time on social media, which means you had better be there, too. It’s the key to sales relationship building in the modern age.
But creating a LinkedIn profile and forgetting about it isn’t a winning strategy. Even if you’ve already created a presence on LinkedIn or Twitter, you always want to tend to it, keep it fresh and look for ways to leverage social selling to be more efficient.
- Make sure your LinkedIn profile is complete and up-to-date: Fill out your profile by adding your past job and volunteer experience, group affiliations and awards.
- Get LinkedIn endorsements and recommendations: As is the norm on social media networks, people tend to reciprocate what you do for them. Endorse your peers and recommend them to others. Chances are they’ll do the same for you. Reciprocity also applies to viewing others’ profiles.
Staying active on social media is a surefire way to increase your presence and make your social selling efforts more effective.
- Connect with people you already know: Reach out to people you’ve worked with at former companies, and even to people you’ve sold to while working for other organizations. You never know when you might spark new sales conversations with old friends.
Refreshing your presence on social media helps you continue to engage your prospects and keep from being stale. As with everything you do, it’s important to be strategic about industry activity when you’re engaging specific companies within certain industries. If you’re running industry-specific lead nurturing campaigns, be sure to stay active in that social media community.
The Tellwise Nutshell (TTN): As vital as social selling is to your ability to effectively sell, it’s critical that you maintain your social presence and make the most out of these tools. Make sure your LinkedIn profile reflects your experiences, affiliations and accomplishments. Be active and endorse others to encourage them to do the same for you. And lastly, keep in contact with those in your network. The more active you are, the stronger your social presence is.
Learn more about embracing social selling using the Tellwise experience.