4 Ways Salespeople Screw Up Social Networking

Joanne Black:

Social engagement. Is it just another term to check off the buzzword bingo card at your next sales meeting? Not really. By sharing information, ideas, solutions, and even referrals with our clients and prospects, we become trusted resources.

    • Don’t cold call on social media. If you’re sending sales offerings to strangers on social media, you’re pretty much cold calling
    • Don’t use the automated request for introductions. Most people refer others they know well and trust implicitly to take care of their connections as they would
    • Don’t be one of ‘those’ people. ‘Those’ people – the ones who only reach out when they want something.
    • Don’t be the life of the party. Selling is about building relationships, not having the most LinkedIn connections.

By giving to them, we give them a reason to buy from us.

Terrific list from Joanne Black. Don’t be ‘that’ person.

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