Are You Selling Products or Solving Problems?

Dan Bernoske:

When was the last time you read a product page on your website? Or randomly asked a sales rep to give you a product presentation? Chances are you don’t remember. And for good reason.

Not only do you need the right product, you need the right message.

Great tips here. Product pitches are rarely necessary. But the bigger question is, which one are you?

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