Posts by Category: Better Sales Management

What’s The REAL Reason Half Of CRM Systems Fail To Provide ROI?

We find it almost unbelievable that recent research found that HALF of Fortune 1000 companies get zero ROI for their CRM systems. That’s a staggering number! Score More Sales recently shared an article suggesting the three biggest reasons for this failure. We add the Tellwise perspective and explain what’s really going on. Read more >>

Is ‘Champion Content’ Part Of Your Selling Strategy?

Today’s buyers already know a lot about what they need and want. In fact, they’ve done their own research before ever contacting your salespeople! That’s why the best way to target buyers today is with information and channels that speak directly to them. We explore how TOPO recommends doing this with “content champion” and include our thoughts. Read more >>