Posts by Category: Prospecting Tips

What Sales Skills Do You Need To Reach C-Level Executives?

Selling successfully to C-level executives takes a special set of sales skills. People at the top of an organization aren’t usually concerned with minutiae. Rather, they’re focused on risk, revenue and driving an organization forward. If your sales process isn’t tailored to meet executives on their level, it’ll never get off the ground. Read more >>

Continuing Education: Recasting Marketing Assets As Sales Assets

Content marketing responds to today’s self-starting buyer behavior by trying to establish your organization early on as a source of expertise and information. This gives sales teams an opportunity to build on that educational relationship and momentum, presenting prospects with relevant information and marketing materials repurposed as sales assets. Read more >>