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Posts by Category: Sales Best Practices

3 Tips To Ensure Your Content Reaches The Right Prospects

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Prospecting is a tough part of the lead nurturing campaign process. Don’t make it harder than it needs to be by delivering irrelevant content to the wrong people! Make sure you understand your target buyer personas, curate an experience for them and deliver it via the right channels. Use these tips to get the right content in front of the right people. Read more >>

Customer Relations Redefined: Turning One-Time Buyers Into Lifetime Customers

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You aren’t going to create lifetime customer relationships by treating your buyers like they’re one-and-done transactions. The secret to building lasting relationships begins with a frame of mind that you must adopt long before the sale happens and maintain well after. Think of a sale as just one milestone in a long, healthy relationship. Read more >>