Posts by Category: Sales Best Practices

5 Sales Best Practices To Maximize Your Selling Time

If they are to be truly successful, sales reps must employ sales best practices and squeeze in more time for active selling. The most critical of these practices is effective time management. You must spend more time with high-potential customers and qualified leads, and less time on administrative duties and nonrevenue producing activities. Read more >>

Improving Engagement With Mobile Content: How Must Your Sales Assets Change?

Mobile devices are changing the way prospects consume sales assets, and if you want yours to get found, you must adapt. Studies show that nearly two-thirds of cellphone owners use their devices to go online. Some people ONLY use their phones to go online. If your content doesn’t fit nicely on an iPhone or iPad, you might as well kiss your traffic goodbye. Read more >>

Writing B2B Sales Assets? Forget Features, Focus On Solutions!

When putting together your sales assets, it’s tempting to focus on the features of your product or service. After all, you want prospects to know how amazing your stuff is compared to the next guy’s. But this is a mistake. People don’t care about your features. They care about making money, solving problems and getting ahead of their competition. Read more >>

4 Ideas For Including Gamification Among Your Sales Best Practices

Motivation is often tough in sales. Reps tend to hear “no” more than they hear “yes.” This is all the more reason why making the job more fun is critical for the long-term success of your sales team. Some of the most successful sales best practices use gamification to make tactics like cold calling and prospecting more enjoyable. Read more >>

Do You Really Know Who You’re Selling To? 4 Tips For Targeting Your Sales Assets

Knowing exactly who you’re selling to always has been a key part of the sales process. But as prospects increasingly self-educate using the Internet, sales teams have to make sure they target all email, content and sales assets to the EXACT buyer persona or they risk losing interest and traffic. Here are four ways to move forward with this initiative. Read more >>