Posts by Category: Sales Best Practices

3 Tips For Sparking Sales Conversations With Shared Content

Forget about using the old-fashioned sales pitch to start sales conversations with prospects. To draw today’s self-service buyers into sales conversations you need to provide expertise in the business value proposition of your products. Strategically sharing relevant content and expertise is a great way to build authority. Read more >>

Are You Ready For Selling Automation?

The typical buyer’s journey has changed dramatically in the last few years. So, how does the modern seller succeed? Enter selling automation — a new approach to customer-centric selling. Feedback and data analysis are critical new components in making sellers more effective. We outline the major components of a selling automation platform. Read more >>

Turning Sales Best Practices Into Habits: Train Like A Marathon Runner

Becoming a successful sales rep requires discipline and habits that reflect sales best practices. Some of these habits are daily, some weekly. Some require endurance and long-term strategy, while others ask you to simply keep showing up. Think of building these habits and strengths as training for an endurance sport, such as running a marathon. Read more >>

5 Ways To Optimize Your Sales Assets With Compelling Headlines

An enticing headline catches the attention of prospective buyers, persuading them to read on. If you’re already putting effort into creating sales assets that target customer pains and address their needs, spending an extra 10 minutes to craft a compelling headline is an excellent investment. Follow these five strategies to get started. Read more >>

3 Tips For Creating Sales Assets That Go Viral

While salespeople focus on conducting business and closing sales, not chasing clicks, that’s no excuse for boring communications. Applying marketing strategies and concepts to creating sales assets helps sales teams entertain and educate while getting their message across. Follow these three tips to add life to your sales assets. Read more >>