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Posts by Category: Sales Best Practices

A Memo To Aspiring Sellers From A Beleaguered Buyer

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Today’s buyers are busier than ever. They’re so busy that they’re left with precious little time to play goalie on their email and voicemail inboxes, so they generally revert to mass delete. That’s why sellers need to work harder to develop collaborative relationships built on customized content that breaks the monotony of generic statements. Read more >>

3 Ways To Personalize Sales Assets For Prospects

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Firing off impersonal content makes you forgettable. Nobody wants to puzzle over an overly-broad case study or spend their time reading a whitepaper that seems to have nothing to do with their business needs. That’s why sales reps need to tailor how they present sales assets, creating a relevant, personalized experience for each prospect. Read more >>

Why Videos Are Valuable Sales Assets

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Videos are a great way to communicate with potential buyers: A bold, well-executed video explains your business and engages viewers more quickly than static media does. Organizations invest lots of money in promotional videos, but they get little use in sales. Start using videos as sales assets, and create your own video channel for prospects. Read more >>

3 Tips For Using Polls And Quizzes In Sales Relationship Building

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No matter how well you keep up your side of the conversation, if you fail to get a response, there’s no sales relationship building. Fortunately, collaborative tools help you spark that initial back-and-forth. Encourage prospects to respond by providing quick polls and quizzes with easy, yes/no answers, “like” buttons and space for quick comments. Read more >>

Is Your Sales Content Easily Viewable On Mobile Devices?

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While most B2B salespeople aren’t designing websites, they do need to be thinking about design elements if they’re to remove obstacles between them and a potential sale. The fact is that more personalized sales content is being consumed on mobile devices. That means you must create content that’s easily viewable on smartphones and tablets. Read more >>