Posts by Category: Productivity

Value Selling Is Not A Product Pitch

Original post from Anthony Iannarino

It Matters How You Sell

Your prospective client will treat you in a way that is consistent with how you approach them.

If you lead with your product, its features and benefits, and focus on the transaction and the price, then your prospective client will treat you like someone who has no ability to create real value (I call this Level 1).…

How to Raise Your Prices

Original post from Colleen Francis

How to Raise Your Prices Without Getting Burned

On one hand, raising prices means more earnings and greater profits. On the other hand, it could upset or scare away your current client base.

Price increases are definitely worth approaching strategically. It’s true, there’s a definite and obvious upside of charging more for your products and services.…