Posts by Category: Social Selling Ideas

Does Social Selling Really Work?

OMGHub shared an article from Dave Kurlan about how social selling may not be helping with win rates, increases in contacts and sales cycle velocity. We’ve seen statistics that show social selling does work, but Kurlan’s main point is spot on: Salespeople must return to the fundamentals to truly succeed in today’s busy and competitive landscape. Read more >>

What’s The Key To Social Selling? Be An Engaged Member!

An interesting infographic from MarketingThink on Dr. William J. Ward’s DR4WARD blog shows how you can drive engagement through social tools. But most salespeople are only using social networks like LinkedIn to look someone up and connect with the person. We believe they must go beyond that and become active members on social networks. Read more >>

4 Ways To Use Social Selling To Meet Your Quota

Phone calls and emails alone just won’t cut it anymore. If sellers want to make and exceed their quota, they must think differently about their communication with prospects, employing a social element. Business 2 Community recently shared an article offering some great advice about social selling points and tactical examples. Read more >>

Want To Boost Sales? Try ‘Online Stalking’

Want to boost sales? Do some “online stalking.” The Center for Sales Strategy recently shared a fun article about how Realtor Phil Dunphy from the mockumentary television show, “Modern Family,” used his daughter’s Facebook page to “stalk” a prospective buyer. Looking up a buyer’s public profile on LinkedIn can help you learn more about them! Read more >>

Are You On Board The Social Selling Train?

What does social selling actually look like? Research by Sales Management Association suggests not many companies actually know the answer to this. A recent survey on the Business 2 Community website found that most companies have no social media strategy. We share some recommendations for managers who are responsible for driving change efforts. Read more >>