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Tellwise build trust

Closing Sales and Building Trust


Original post from Colleen Francis

8 Reasons You’re Not Closing Sales

Your first job is not to present your information. It’s to listen to the customer. Only once you’ve completed a thorough needs analysis can you create the right customized presentation for your client. Customized presentations close more business, more often.

Remember the old adage: “People don’t care how much you know until they know how much you care.”


This is true in relationships, and it’s true in sales.

There are a number of reasons why you might be having issues when it comes to closing your sales.  From lack of trust to miscommunication to not taking enough risks.  It’s important to remember that your customers are not merely interested in your product – they are also interested in you.  Building a sale is like building a relationship.  You ebb and flow and move back forth between decisions, and the force that’s holding you and your prospect together is a foundation of trust.  Colleen Francis offers her insight on why you might be having issues closing sales, and how you can utilize relationship-building techniques to not only earn a new client now, but to also achieve sales success in the future.

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