Does Your Sales Strategy Have A ‘Secret Sauce’
Years ago, the sales profession was seen largely as an art form. While smart sales artistry isn’t going anywhere, the conversation about what sales really is has taken a new direction.
With all the tracking/data analysis tools and marketing/sales automation applications available to sellers today, sales truly is more of a science than an art. There are many strategies you should use to extract the most value out of your knowledge-based sales initiatives.
One principle sales strategy is unique value proposition, or UVP. (Also commonly referred to as USP, or unique selling proposition).
No matter what you call it, UVP is something every seller needs. Use UVP to define your unique position in the marketplace to your clients and prospective customers. UVP allows you to clearly differentiate your product or service from the competition and show how you’ll improve your prospects’ lives.
Your unique selling point is your competitive advantage. By highly refining your UVP, you avoid the impossible goal of trying to please everyone. Make your UVP memorable, obvious and loaded with clear value.
A solid UVP helps establish you as a known expert in your particular field. It’s a great way to communicate the value of your product and company. When prospects have a clear understanding of your industry expertise and the niche your product or company fills, it creates an excellent opportunity for repeat business.
Social media provides an opportunity to add more scientific analysis to your sales process. When you share content on LinkedIn or Twitter, you’re able to gauge the impact of your content by assessing what is commented on, retweeted, “liked” and shared. This is a clear indication of what resonates with your audience.
Pay attention to the data generated by your social media activities and refine your message accordingly.
As you engage with customers and share content with them, use the tools available to measure what’s working and what’s not. When you’re able to assess this information on an aggregate level across your entire customer base, you’ll see interesting trends and statistics that should provide valuable insight into what you’re doing right and where improvements could be made.
The Tellwise Nutshell (TTN): Many tools are available for sellers to improve their efficiency. However, fewer tools exist for sellers to focus on how they communicate and measure the effectiveness of their communication with customers. As you further refine your sales strategy, be on the lookout for technologies designed to help gauge the effectiveness of your messaging.
Start measuring the effectiveness of your communication tactics today! Try the Tellwise software for free.