Don’t just sell… Engage!
No More Cold Calling:
Social engagement simply means having robust conversations, exchanging ideas, providing insights, and sharing expertise with clients and prospects. In doing so, we become trusted resources.
Put simply: By giving to our customers, we give them reasons to buy from us.
Social selling and social engagement are not the same thing. It is important to engage with your prospects, not just sell to them. Social selling only works if you actually engage.