Enough with the Spam

Original post from Anthony Iannarino:

Why I Deleted Your Email:
I deleted your email because it didn’t provide any value. Instead of creating value before claiming any, you just tried to claim. You tried to schedule an appointment without telling me what was in it for me. There was no compelling value proposition.
You’re boring me.

Before thinking your prospect is going to buy, you have to build a relationship. Selling is about nurturing and developing relationships over time. It’s not just about increasing revenue. Start by connecting on a personal level, not spamming.

Post a Comment