The Sales Blog:
The purpose of this is not so much to accomplish the goal, but it’s really to help you find meaning and purpose in everything you do. A key point to that is asking why. Why do you do this? Why do we get up everyday? If you can create a big enough why it makes life that much more fun.
Placing more emphasis on the “why” when goal-setting will add a lot more value than focusing on the how.(via Jeffrey Gitomer)