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How To Build Your Sales Team Through Social Media


If you want top-to-bottom results, you must have a great sales team from the bottom up. Building a complete team of great sellers is not so simple, however. 

Sales training is a potential avenue to construct your team, but as previously discussed, hiring new team members is the best way to create a more innovative culture of social selling-minded salespeople.

So, how do you use social media to build such a team? 

The first question you should ask is “What kind of persona am I looking for?” If your sales philosophy is more traditional, social media might not help you attract the type of salespeople you want on your team. 

However, if you’re trying to build a sales team that leverages social sales best practices, social media platforms are a resource you must take advantage of. 

Using social media in your day-to-day business practices reflects well on your team. Your organization is seen as a progressive group that takes a modern sales approach. Moreover, the salespeople you attract on social media are like-minded in their own tactics – these people are likely good culture fits. 

Connecting with individuals on LinkedIn, Twitter or other social networks allows you to find people that want to be at the forefront of their industry – using the latest and greatest tools and technology. These are the types of people you need for your sales team. 

What makes it easier to find these salespeople (especially those with Type A personalities) is they tend to use social media to share when they’ve done something well or closed a deal. 

Just as they announce their success, use social media channels to make it known that you’re hiring. Even go as far as to ask your Twitter followers to retweet a post announcing that you’re hiring. People are surprisingly willing to help out given the little effort it takes to retweet a post. It’s a simple yet effective strategy to broaden your reach. 

Approach sales recruiting like lead generation. Target the types of salespeople that best fit your culture. If you want to build a sales team that leverages social selling and takes a lead nurturing approach, then attract sellers that are already taking advantage of what social media has to offer. 

The Tellwise Nutshell (TTN): With the way the buyer journey has changed, social media is an environment where many leads are generated and prospects are nurtured. To build a team that takes advantage of this landscape and sells to buyers on their terms, you should use social media to attract the best candidates. From LinkedIn to Twitter, social networks give you the tools and insight necessary to find and recruit the best social sellers.

Learn how to embrace social selling using the Tellwise experience.

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