An Ultimate Guide To Conversion Rates


Introduction to conversion rates

Here’s a hypothetical but realistic situation: A person matching your ideal buyer persona winds up on your organization’s homepage. A snappy blog headline on the sidebar grabs their attention and they click it. The article proves to be informative and valuable, so they start reading more of your blogs.


Why Salespeople Should Think Like Email Marketers


The average person sends 34 emails each day. But when you’re in sales, that number can easily triple or quadruple.

And when you’re sending more than 100 emails every day, it can be tempting to use the same template over and over again. Emailing becomes more of an automatic task than something you want to work on and improve.…


The Modern Sales Communication Handbook


Introduction to sales communication

The mantra ‘prospecting is a numbers game’ is a little overplayed. There is some truth to the adage that numbers are important, but more importantly, to be successful at sales prospecting you have to have a methodology and a solid sales communication strategy. A routine or system you follow consistently – that connects with your prospects, makes what you have to offer relevant and helps them reach a decision in your favor.


Smart Sales: Referrals, Productivity, and Pipeline Health

There’s a lot of great sales content floating around the web. It’s hard to decide what to read! Every Saturday, we summarize our favorite B2B sales posts from around the Web. It’s hard to catch it all, so let us know what great content we may have missed.

Here’s what caught our attention this week:

How Getting Referrals Got Me to the Protected C-Suite
Referral selling is about more than generating leads–it’s about generating consistency, quality, and ultimately, protection.  … Read more >>

Accelerate Your Sales Pipeline

Original post from Colleen Francis

Don’t Be a Pipeline Wimp: 4 Steps to Increase Pipeline Velocity

Previously, I talked about the three spinning wheels that all winning companies have mastered: they’ve learned why it’s important to keep all three working for them in tight synchronization. I’ve also explained how all companies who are great at growing their sales and customer base while attracting great talent have common traits in how they manage all three of those spinning wheels.…