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Smart Sales: Customer Perspectives and Fostering Leadership

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There’s a lot of great sales content floating around the web. It’s hard to decide what to read! Every Saturday, we summarize our favorite B2B sales posts from around the Web. It’s hard to catch it all, so let us know what great content we may have missed.

Here’s what caught our attention this week:

My Best Sales Advice for 2016
What can you be doing to make 2016 better than the years before?  …
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Sales Data, Insights, and the New Science of Selling

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Originally posted by Conrad Bayer on LinkedIn Pulse.

Sales and marketing are rapidly changing. Marketing is automating many areas of upper funnel activities developing suspects into prospects, adapting to buyer personas and using multiple channels to guide potential buyers into the sales funnel.  Sales is also rapidly changing.  The influence of the marketing discipline is growing in importance for sales because of its focus on data, repeatable processes and analysis.  …

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Lead Scoring Best Practices for More Sales with Less Effort

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Not all leads are created equal. That means lead generation in and of itself is not enough. In fact, too much focus on generating leads without any effort to qualify them can lead to a quantity-over-quality mentality that will leave your sales team frustrated and ineffective.  Implementing some lead scoring best practices can make all the difference.…

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