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Winning Big Accounts with Strategy (not Luck)

Tellwise Strategy
Original post from Anthony Iannarino

Winning Large Clients

If you are going to win large clients, you have to start by targeting large clients. Without targeting large accounts you are leaving their acquisition to chance. It’s nice to get lucky, but that isn’t a long-term strategy. Luck loves a hustler.

You are also going to have to spend more time pursuing your dream clients with the potential to spend more with you.…
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Smart Sales: Customer Perspectives and Fostering Leadership

Tellwise-Smart-Sales
There’s a lot of great sales content floating around the web. It’s hard to decide what to read! Every Saturday, we summarize our favorite B2B sales posts from around the Web. It’s hard to catch it all, so let us know what great content we may have missed.

Here’s what caught our attention this week:

My Best Sales Advice for 2016
What can you be doing to make 2016 better than the years before?  …
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Sales Data, Insights, and the New Science of Selling

Tellwise-the science of selling

Originally posted by Conrad Bayer on LinkedIn Pulse.

Sales and marketing are rapidly changing. Marketing is automating many areas of upper funnel activities developing suspects into prospects, adapting to buyer personas and using multiple channels to guide potential buyers into the sales funnel.  Sales is also rapidly changing.  The influence of the marketing discipline is growing in importance for sales because of its focus on data, repeatable processes and analysis.  …

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