Smart Sales: Effective Selling & Game Changers

There’s a lot of great sales content floating around the web. It’s hard to decide what to read! Every Saturday, we summarize our favorite B2B sales posts from around the Web each week. It’s hard to catch it all, so let us know what great content we may have missed.

Here’s what caught our attention this week:

Don’t Confuse “Target Market” with “Ideal Client”
There’s a difference between who you want to target and who you should target, but sometimes that distinction isn’t always clear.  Joanne Black offers her insight as to how to differentiate between the two.

Good Testimonials Sell. Bad Testimonials Repel!
Testimonials can be powerful tools, but not when they’re written poorly.  There are things to keep in mind if you want your writing to carry any sort of weight, and Colleen Francis provides her keys to writing an effective testimonial.

Does Your Calendar Reflect What Really Matters to You?
Have you organized your calendar to represent your top priorities?  It can be easy to create a list of things to get done, but if you’re not also focused on the organization of the list, important things can be forgotten.  Deb Calvert gives her advice on prioritizing your calendar.

The Push for More Women in Sales
The business landscape is changing dramatically, and with that change requires new perspectives and new ways of thinking.  Women in sales are a growing force, and Lori Richardson talks about why this shift is a necessity for businesses.

The Two Objections Rule
Dealing with business objections isn’t an easy task.  It’s disheartening to hear the word no, especially after you’ve given it everything you’ve got.  However, Anthony Iannarino talks about his process when facing rejection.

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