Smart Sales: Ideal Clients & Imagination

There’s a lot of great sales content floating around the web. It’s hard to decide what to read! Every Saturday, we summarize our favorite B2B sales posts from around the Web each week. It’s hard to catch it all, so let us know what great content we may have missed.

Here’s what caught our attention this week:

How Memory and Imagination Inspire Your Prospects to Make a Buying Decision
Buyers listen to your sales presentation with two filters before they can come to a decision. Use this insight to leverage your selling points! Great insight from Jeff Shore.

6 Ways to Get Prospects to Open Your Emails
Anyone can send out emails. But, not everyone will get their emails read and responded to. Good tips from Mark Hunter.

Don’t Confuse “Target Market” With “Ideal Client”
There’s a lot of confusion between sales and marketing as to what kind of leads marketing should be bringing in. This is a good reminder as to who works with the target market, and who works with the ideal clients from Joanne Black.

A Positive Rejection to Your Request for an Appointment
Your prospect may not be available at this moment to take a sales call, or he or she may not yet see what you could possibly offer… Good points and reminders from Anthony Iannarino.

Sales Tip: Change Starts with…Change
When the industry and markets around you change, your sales team has to adjust and change too if they’re going to keep their prospects interested. Great advice from Colleen Francis.

Using LinkedIn to Build Sales Pipeline
Because there are so many sources for salespeople to use to build their pipeline, it can be a huge time waster if not done correctly. Here are some great, useful tips from Koka Sexton.

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