Smart Sales: No Need to Howl and Moan, Here’s Your Guide for Effective Communication

Happy Halloween, ghosts and ghouls!

There’s a lot of great sales content floating around the web. It’s hard to decide what to read! Every Saturday, we summarize our favorite B2B sales posts from around the Web. It’s hard to catch it all, so let us know what great content we may have missed.

Here’s what caught our attention this week:

The (Frightening) Root Cause of Lost Deals
What could have been the underlying cause of that last deal you lost?  Was it your presentation? Miscommunication?  Maybe it was something even more obvious.  For many deals, the devil truly is in the details…of your proposal that is.  Nancy Nardin talks about how to find the weaknesses in your business proposals that could be the reasons why your deals fall flat.

The (Scariest) Weak Spot in Your Sales Organization
Your sales organization is only as strong as its weakest link, and sometimes, that weak link can be the result of an entire team.  Every sales team has a weakness, and though there’s nothing wrong with that, there is something wrong with not addressing the issue.  Colleen Francis talks about how to spot those weaknesses and what you can do to fix them.

(Don’t Fear!) 7 Ways to Help Buyers Understand You Better
Are you sure you’re being clear when you communicate to your buyers? The funny thing about communication is that everyone interprets it differently, but if this is so, how can you effectively convey to your buyers what it is you mean?  Deb Calvert offers some tips on ways to help your buyer better understand you and your message.

Change From Being (Ghoulishly) Pushy to Being a Sales Leader
Just because you’re a sales leader does not mean that you need to be pushy to do it.  In fact, being an effective leader is quite the opposite.  Your role is not to force others out of their comfort zones, but rather to inspire and bring out the best qualities in them.  Lori Richardson talks about how to become an effective leader without being pushy.

Do You Sound Like a (Bewitching) Salesperson or a Politician?
These days. it feels like being a salesperson is more a taboo than a job.  But when you’re more focused on the end goal rather than the journey it takes to get there, you begin to distance yourself from your customer.  Leanne Hoagland-Smith talks about more effective means of communicating to bring the value to your customer rather than to yourself.

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