Social Selling Advice: What To Know Before Starting Your Own LinkedIn Group
As sales reps and teams look to get more visibility in the social selling market, they need to explore every channel, including LinkedIn Groups.
These groups are a great a place for sales professionals to share content, find answers, build relationships and establish themselves as industry experts.
Even better, it’s free and easy to start. Simply click here and fill out the form. By owning a group, you have control over membership, discussions, settings, subgroups and rules.
But be warned! Just because clicking the “create” button is simple doesn’t mean the rest of the process is easy. There some critical things every sales rep or organization needs to know before moving forward with this effort.
Here’s what’s most important to realize: Managing your own LinkedIn Group takes more time than you think. Generally speaking, if your goal is to be seen as a thought leader and you’re willing to invest the time necessary, then yes, it’s a good idea to start your own group.
The risk comes if you don’t invest the time to nurture the group. A lot of sales reps start this kind of initiative and don’t realize that the groups tend to take on a life of their own. You have to constantly monitor them to make sure they’re going in the right direction.
The best groups post a continuous stream of content. Coming up with these ideas, questions, statements or discussion groups on the fly is difficult, at best. Be sure to schedule well in advance the topics you want to cover or guest speakers and moderators you’d like to invite.
For groups about selling, always remember that the point of LinkedIn Groups isn’t to make a sale. Many salespeople join groups only to sell themselves or their products, which is why it’s so important for you (as the owner or moderator) to set up and enforce rules prohibiting this kind of behavior. Moderators lay out the law. You need to have the fortitude to kick people out when they don’t follow the rules.
One of the best LinkedIn groups we’ve found for the sales profession is “Sales Best Practices”. The reason it’s a superior group is because the moderators enforce their own rules and maintain order. The group is a great spot for educational posts, enlightening conversation and direct questions.
The Tellwise Nutshell (TTN): Running a LinkedIn Group should be more of an organization-level social selling effort, rather than the responsibility of an individual sales rep. Is your organization willing and able to invest the time and resources needed to be successful? That’s an important question to answer. Don’t rush into making a decision. After all, the quality of the group is often a reflection of the organization behind it, so think hard before jumping in.
Learn how to embrace social selling using the Tellwise experience.