Social Selling or Social Prospecting?
Is Social Selling a Buzzword and a Fad?:
Social selling isn’t a thing, actually. Social selling is using social as a tool in your kit.
Social doesn’t sell, people do. So I think it’s important that we don’t confuse those two things.
Lots of vendors, lots of service people focus on social selling, that’s great. But what people actually do is social prospecting.
Social prospecting can be a very useful and effective way for salespeople to reach their prospects. But it has to be done the right way.
It takes strategy.
Anyone can sign onto Twitter or LinkedIn and try to “social sell”. But, without a strategy and an understanding that these efforts are to pique your prospect’s curiosity and get them to know you better, you probably won’t succeed.
Use social selling to network, connect and collaborate with your prospects.