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Why BYOD Makes Your Sales Team More Productive


Do you allow your sales reps to use their own mobile devices for work? Let’s face it: There’s no getting around the fact that the bring-your-own-device (BYOD) trend is powerful and here to stay. 

Mobility is a key enabler for sales teams, which is why allowing sales reps to bring their own devices and work from anywhere is so important. When salespeople use their own smartphones and tablets to access mobile apps, sales data and analytics anytime they want, they’re simply more productive. And that’s a win-win for everyone. 

Think about it for a moment. Most people carry their smartphone with them at all times. Salespeople are no different. With BYOD, it means any data your sales team needs is always at their fingertips. That, in turn, means your salespeople are able to be responsive to customers’ needs no matter where they’re located or what they’re doing. There’s no need for salespeople to be tied to their desks.

What’s especially great about BYOD is that it allows reps to pick the device they want to use. They’re comfortable and familiar with the device because they choose it. You don’t have to force someone who loves the iPhone to use an Android, or vice versa. Plus, they don’t have to drag around an additional device for work. 

Sales organizations are increasingly using smartphones and tablets as the go-to devices for accessing customer and relevant data. If this isn’t the case for your team yet, you should train yourself on the apps and tools available on your device, because that’s the future of selling. 

While most sales reps think of analytics as a weighty thing with a lot of heavy technical lifting, mobile access makes these tools more accessible, and therefore more valuable. Consider this: The smaller screen size of mobile devices forces vendors that make analytics systems to display the information in an efficient manner. It’s just not possible to squeeze 700 graphs and forms into a 6-inch screen. This crispness means simplification.

The Tellwise Nutshell (TTN): BYOD is changing sales for the better. Sales reps have the ability to access the data they need when and where they need it. Best of all, their organization doesn’t have to buy the device. Plus, sales reps are able to share important research, sales assets or data with customers or prospective customers from their very own devices. As a salesperson, you’re empowered in the moment, wherever you are and whenever customers need you. 

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