Tellwise Strategy

Winning Big Accounts with Strategy (not Luck)

Original post from Anthony Iannarino

Winning Large Clients

If you are going to win large clients, you have to start by targeting large clients. Without targeting large accounts you are leaving their acquisition to chance. It’s nice to get lucky, but that isn’t a long-term strategy. Luck loves a hustler.

You are also going to have to spend more time pursuing your dream clients with the potential to spend more with you. If you are going to spend more time with prospective large accounts, you are going to have to spend less time with smaller prospective clients. Your results will follow your effort and energy.

When it comes to pursuing larger accounts, you will get as much as you give.  If your efforts for larger clients consist of cold calls and emails, you’ll likely not receive the kind of response you want.  In order to acquire large accounts, you need to target large accounts, and winning deals requires more than just luck — winning deals requires sales strategy and intentional action.  Anthony Iannarino gives some advice on finding bigger deals and making the most with the tools you have.

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